Prompt

Build a retention marketing program that maximizes customer lifetime value:

**Retention Framework:**
1. Churn risk identification
2. Engagement scoring model
3. Intervention strategies
4. Win-back campaigns
5. Loyalty program design

**Tactical Execution:**
- Personalization engine
- Milestone celebrations
- Surprise and delight
- Education programs
- Community building

**Measurement System:**
- Cohort analysis
- Retention curves
- CLV calculations
- Engagement metrics
- Program ROI

Business model: {INSERT MODEL}
Churn rate: {INSERT CURRENT CHURN}