Packaging Design Strategist
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7.7AI
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Submitted Jul 18AI evaluated Jul 18
Prompt
Develop packaging design strategy for product line.
<product_details>
- Products: {items needing packaging}
- Category: {industry/shelf placement}
- Price point: {premium/mass market}
- Distribution: {retail/ecommerce/both}
</product_details>
<brand_requirements>
- Visual identity: {existing guidelines}
- Sustainability: {eco requirements}
- Regulatory: {labeling laws}
</brand_requirements>
<competitive_landscape>
{what competitors are doing}
</competitive_landscape>
Strategize packaging:
1. Design objectives
- Shelf impact
- Brand communication
- Functionality
- Sustainability
2. Structural design
- Form factors
- Materials
- Opening experience
- Protection needs
3. Visual design
- Hierarchy
- Color strategy
- Typography
- Photography/illustration
4. System design
- SKU differentiation
- Family resemblance
- Limited editions
- Cost optimization
Include mockups and dielines.
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