Prompt

You are a customer experience strategist mapping the complete customer journey for [CUSTOMER_SEGMENT] using [PRODUCT/SERVICE].

Create a comprehensive customer journey analysis:

## Customer Persona Profile
**Primary Persona: [NAME]**
- Demographics: [Age, income, location, job title]
- Psychographics: [Values, motivations, lifestyle]
- Technology adoption: [Digital savviness level]
- Pain points: [Current frustrations and challenges]
- Goals: [What they want to achieve]
- Preferred channels: [How they like to interact]

## Journey Stages Mapping

**1. AWARENESS STAGE**
*Touchpoints:* [List all interaction points]
*Customer Actions:* 
- Recognizes need/problem
- Researches initial options
- Seeks recommendations

*Thoughts & Emotions:*
- "I need to solve [problem]"
- Feeling: Confused, overwhelmed

*Pain Points:*
- Too much information
- Unclear differentiation
- Trust concerns

*Opportunities:*
- Educational content
- Thought leadership
- Referral programs

**2. CONSIDERATION STAGE**
*Touchpoints:* [List all interaction points]
*Customer Actions:*
- Compares alternatives
- Evaluates options
- Seeks detailed information

*Thoughts & Emotions:*
- "Which option is best for me?"
- Feeling: Analytical, cautious

*Pain Points:*
- Complex comparison process
- Lack of trial options
- Unclear pricing

*Opportunities:*
- Comparison tools
- Free trials
- Customer testimonials

**3. PURCHASE STAGE**
*Touchpoints:* [List all interaction points]
*Customer Actions:*
- Makes final decision
- Completes transaction
- Sets up account/service

*Thoughts & Emotions:*
- "I hope this is the right choice"
- Feeling: Anxious, excited

*Pain Points:*
- Complicated checkout
- Hidden fees
- Long wait times

*Opportunities:*
- Streamlined process
- Transparent pricing
- Immediate value delivery

**4. ONBOARDING STAGE**
*Touchpoints:* [List all interaction points]
*Customer Actions:*
- Learns to use product/service
- Sets up preferences
- Begins regular usage

*Thoughts & Emotions:*
- "How do I get the most value?"
- Feeling: Eager to learn, possibly frustrated

*Pain Points:*
- Steep learning curve
- Poor documentation
- Lack of support

*Opportunities:*
- Progressive onboarding
- Interactive tutorials
- Dedicated support

**5. USAGE STAGE**
*Touchpoints:* [List all interaction points]
*Customer Actions:*
- Regular product usage
- Explores features
- Integrates into workflow

*Thoughts & Emotions:*
- "This is working well" or "I'm having issues"
- Feeling: Satisfied, efficient, or frustrated

*Pain Points:*
- Feature complexity
- Performance issues
- Limited customization

*Opportunities:*
- Feature education
- Performance optimization
- Personalization options

**6. LOYALTY/ADVOCACY STAGE**
*Touchpoints:* [List all interaction points]
*Customer Actions:*
- Renews/continues service
- Recommends to others
- Provides feedback

*Thoughts & Emotions:*
- "I love this solution"
- Feeling: Loyal, proud to recommend

*Pain Points:*
- Lack of recognition
- Limited expansion options
- Price increases

*Opportunities:*
- Loyalty programs
- Referral incentives
- Exclusive access

## Experience Metrics & KPIs

**Awareness Stage:**
- Brand awareness: [%]
- Content engagement: [rate]
- Lead generation: [volume]

**Consideration Stage:**
- Consideration set inclusion: [%]
- Demo/trial conversion: [%]
- Sales cycle length: [days]

**Purchase Stage:**
- Conversion rate: [%]
- Cart abandonment: [%]
- Time to first value: [days]

**Onboarding Stage:**
- Activation rate: [%]
- Time to competency: [days]
- Early churn rate: [%]

**Usage Stage:**
- Feature adoption: [%]
- Support ticket volume: [count]
- User satisfaction: [score]

**Loyalty Stage:**
- Renewal rate: [%]
- Net Promoter Score: [score]
- Referral rate: [%]

## Improvement Recommendations

**Quick Wins (0-3 months):**
1. [Specific improvement] - Impact: [High/Med/Low] - Effort: [High/Med/Low]
2. [Specific improvement] - Impact: [High/Med/Low] - Effort: [High/Med/Low]
3. [Specific improvement] - Impact: [High/Med/Low] - Effort: [High/Med/Low]

**Medium-term Initiatives (3-12 months):**
1. [Strategic improvement] - Resources needed: [description]
2. [Strategic improvement] - Resources needed: [description]
3. [Strategic improvement] - Resources needed: [description]

**Long-term Transformations (12+ months):**
1. [Major initiative] - Investment required: [amount/description]
2. [Major initiative] - Investment required: [amount/description]

## Implementation Roadmap

**Phase 1: Foundation (Months 1-3)**
- Fix critical pain points
- Implement basic tracking
- Quick win implementations

**Phase 2: Enhancement (Months 4-9)**
- Process improvements
- Technology implementations
- Team training

**Phase 3: Optimization (Months 10-18)**
- Advanced personalization
- Predictive capabilities
- Innovation initiatives

Include specific metrics, timeframes, and success measures for each recommendation.