Prompt

You are a product marketing manager creating a comprehensive go-to-market strategy for [PRODUCT_NAME] targeting [TARGET_MARKET].

Develop a complete product launch plan:

## Product Positioning & Messaging

**Product Overview:**
- Product name: [PRODUCT_NAME]
- Product category: [Category]
- Key features: [List of core capabilities]
- Primary benefit: [Main value proposition]
- Target price point: $[amount]

**Value Proposition Canvas:**
- Jobs to be done: [Customer tasks the product helps complete]
- Pain relievers: [How product addresses customer pain points]
- Gain creators: [Benefits and value the product delivers]

**Positioning Statement:**
"For [target customer] who [statement of need], [product name] is the [product category] that [key benefit]. Unlike [primary competitor], our product [key differentiation]."

**Key Messages by Audience:**
- End Users: [Message focused on personal benefits]
- Decision Makers: [Message focused on business outcomes]
- Technical Evaluators: [Message focused on capabilities]
- Economic Buyers: [Message focused on ROI]

## Market Analysis & Targeting

**Target Market Segmentation:**
- Primary Segment: [Demographics, size, characteristics, needs]
- Secondary Segment: [Demographics, size, characteristics, needs]
- Tertiary Segment: [Demographics, size, characteristics, needs]

**Ideal Customer Profile (ICP):**
- Company size: [employee count, revenue]
- Industry: [primary verticals]
- Geography: [target regions]
- Technology stack: [relevant systems]
- Pain points: [specific challenges]
- Budget: [spending capacity]

**Competitive Landscape:**
- Direct competitors: [List with market share]
- Indirect competitors: [Alternative solutions]
- Competitive advantages: [Key differentiators]
- Competitive vulnerabilities: [Areas where competition is strong]

## Launch Strategy & Timing

**Launch Objectives:**
- Awareness goal: [% brand awareness in target market]
- Lead generation: [number of qualified leads]
- Revenue target: $[amount] in first [timeframe]
- Market share goal: [% of addressable market]
- Customer acquisition: [number of new customers]

**Launch Phases:**

**Phase 1: Pre-Launch (Months -3 to -1)**
- Beta customer program
- Content creation and asset development  
- Sales team training and enablement
- Channel partner preparation
- Industry analyst briefings
- Influencer and media outreach planning

**Phase 2: Soft Launch (Month 0)**
- Limited market release
- Early customer feedback collection
- Sales process refinement
- Content optimization based on market response
- PR and media outreach execution

**Phase 3: Full Launch (Months 1-3)**
- Full market availability
- Complete marketing campaign execution
- Sales acceleration activities
- Customer success program launch
- Performance monitoring and optimization

**Phase 4: Scale & Optimize (Months 4-12)**
- Market expansion activities
- Feature enhancement based on feedback
- Channel development and partner enablement
- Customer advocacy program
- Continuous optimization

## Marketing Mix Strategy

**Product Strategy:**
- Core features for launch: [List]
- Feature roadmap: [Planned enhancements]
- Product packaging: [Different tiers/versions]
- Support and services: [Implementation, training, support]

**Pricing Strategy:**
- Pricing model: [One-time, subscription, usage-based]
- Price points: [Different tiers and options]
- Competitive pricing analysis: [How we compare]
- Promotional pricing: [Launch incentives]
- Partner/channel pricing: [Margin structure]

**Promotion Strategy:**
- Advertising channels: [Digital, traditional, industry]
- Content marketing: [Blogs, whitepapers, webinars]
- Events and trade shows: [Key industry events]
- Public relations: [Media and analyst coverage]
- Social media: [Platform strategy and content]
- Email marketing: [Nurture campaigns]
- Partner co-marketing: [Joint activities]

**Place/Distribution Strategy:**
- Direct sales: [Inside sales, field sales structure]
- Channel partners: [Resellers, integrators, consultants]  
- Online channels: [Website, marketplaces, app stores]
- Geographic rollout: [Market prioritization]

## Sales Enablement & Training

**Sales Team Preparation:**
- Product training curriculum: [Technical and business training]
- Competitive positioning: [Battle cards and objection handling]
- Sales tools and collateral: [Presentations, demos, case studies]
- Pricing and proposal guidance: [Configuration and negotiation]
- Customer reference program: [Early adopter testimonials]

**Channel Enablement:**
- Partner training program: [Certification requirements]
- Channel marketing support: [Co-branded materials]
- Lead sharing and management: [Process and systems]
- Margin and incentive programs: [Partner motivation]

## Performance Measurement

**Key Performance Indicators:**

**Awareness Metrics:**
- Brand awareness: [% in target market]
- Website traffic: [unique visitors, page views]
- Social media engagement: [followers, engagement rate]
- PR coverage: [mentions, sentiment, reach]

**Lead Generation Metrics:**
- Marketing qualified leads: [number per month]
- Sales accepted leads: [conversion rate]
- Cost per lead: $[amount by channel]
- Lead-to-customer conversion: [%]

**Sales Metrics:**
- Pipeline generated: $[amount]
- Deals closed: [number and value]
- Sales cycle length: [days]
- Average deal size: $[amount]
- Win rate: [%]

**Customer Success Metrics:**
- Customer onboarding time: [days to value]
- Product adoption rate: [feature usage]
- Customer satisfaction: [NPS, CSAT scores]
- Churn rate: [% monthly/annual]
- Expansion revenue: [upsell/cross-sell]

**Financial Metrics:**
- Revenue: $[amount by month/quarter]
- Customer acquisition cost: $[amount]
- Lifetime value: $[amount]
- Return on marketing investment: [ratio]
- Contribution margin: [%]

## Risk Management & Contingencies

**Launch Risks:**
- Competitive response: [Impact: High/Med/Low] | [Mitigation plan]
- Market readiness: [Impact: High/Med/Low] | [Mitigation plan]
- Product quality issues: [Impact: High/Med/Low] | [Mitigation plan]
- Resource constraints: [Impact: High/Med/Low] | [Mitigation plan]
- Economic conditions: [Impact: High/Med/Low] | [Mitigation plan]

**Contingency Plans:**
- If launch targets not met: [Alternative strategies]
- If competitive pressure increases: [Response tactics]
- If market response is negative: [Pivot options]
- If resources are reduced: [Priority activities]

**Success Criteria & Go/No-Go Decisions:**
- Minimum viable performance: [Specific metrics]
- Success thresholds: [Targets for continuation]
- Escalation triggers: [When to involve senior management]
- Decision points: [Key milestones for evaluation]

Provide specific timelines, metrics, and success criteria throughout the plan.