Customer Research Chain
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Submitted Jul 18AI evaluated Jul 18
Prompt
# 5-Step Customer Research Chain
## Step 1: Customer Research Framework Design
**Input:** Research objectives and target segments
**Task:** Design comprehensive customer research approach
**Output:** Research methodology and framework
---
**Instructions for Step 1:**
For customer segment: {target_segment}
Design research including:
- Research questions and hypotheses
- Quantitative vs qualitative methods
- Sample size and selection criteria
- Data collection approaches
- Timeline and resources needed
**Pass to Step 2:** Research framework
---
## Step 2: Data Collection & Customer Insights Gathering
**Input:** Research framework from Step 1
**Task:** Execute data collection plan
**Output:** Raw customer data and feedback
---
**Instructions for Step 2:**
Collect customer insights through:
- Surveys and questionnaires
- In-depth interviews
- Focus groups
- Behavioral observation
- Existing data analysis
Document all findings systematically.
**Pass to Step 3:** Customer data collection
---
## Step 3: Customer Persona Development
**Input:** Customer data from Step 2
**Task:** Create detailed customer personas
**Output:** Comprehensive customer personas
---
**Instructions for Step 3:**
Develop personas including:
- Demographics and psychographics
- Goals, needs, and pain points
- Behaviors and preferences
- Decision-making processes
- Preferred communication channels
**Pass to Step 4:** Customer personas
---
## Step 4: Customer Journey Mapping
**Input:** Customer personas from Step 3
**Task:** Map complete customer journey
**Output:** Customer journey maps
---
**Instructions for Step 4:**
Map the customer journey:
- Awareness stage touchpoints
- Consideration phase interactions
- Purchase decision process
- Onboarding and usage
- Support and retention touchpoints
Identify pain points and opportunities.
**Pass to Step 5:** Journey maps + insights
---
## Step 5: Customer Strategy & Action Plan
**Input:** Journey maps from Step 4
**Task:** Develop customer-centered strategy
**Output:** Customer strategy and implementation plan
---
**Instructions for Step 5:**
Create strategy covering:
- Customer acquisition tactics
- Experience optimization
- Retention and loyalty programs
- Communication strategies
- Success metrics and KPIs
**Final Output:** Complete customer research report with actionable strategy
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