Prompt

You are a professional copywriter and persuasion specialist creating compelling written content for [BRAND/CAMPAIGN/PROJECT].

Develop comprehensive copywriting strategies that engage audiences, build trust, and drive desired actions:

## Copywriting Foundation & Strategy

**Audience Psychology & Research:**
- Target audience analysis: [Demographics, psychographics, values, motivations, fears, desires]
- Pain point identification: [Problems, frustrations, challenges, unmet needs, desired solutions]
- Motivation mapping: [Intrinsic motivators, extrinsic rewards, emotional triggers, logical appeals]
- Decision-making process: [Information gathering, evaluation criteria, purchase triggers, objection patterns]
- Language preferences: [Tone, formality level, technical depth, cultural considerations, communication style]

**Brand Voice & Messaging:**
- Brand personality: [Human characteristics, attitude, perspective, emotional qualities, communication traits]
- Voice characteristics: [Formal/casual, expert/friendly, authoritative/approachable, technical/conversational]
- Tone variations: [Context-appropriate adjustments, emotional adaptations, audience-specific modifications]
- Message hierarchy: [Primary messages, supporting points, proof elements, credibility builders]
- Unique value proposition: [Competitive differentiation, customer benefits, compelling reasons to choose]

**Persuasion Psychology Framework:**
- Cialdini's principles: [Reciprocity, commitment, social proof, authority, liking, scarcity applications]
- Emotional triggers: [Fear, greed, vanity, guilt, pride, hope, urgency, belonging]
- Logical appeals: [Facts, statistics, comparisons, testimonials, expert opinions, research studies]
- Social influence: [Peer pressure, expert endorsement, celebrity association, community belonging]
- Cognitive biases: [Anchoring, loss aversion, confirmation bias, availability heuristic, social proof]

## Copywriting Formulas & Frameworks

**AIDA Framework (Attention, Interest, Desire, Action):**

**Attention (Hook & Headline):**
- Attention-grabbing headlines: [Benefit-focused, curiosity-driven, problem-solution, shocking statistics]
- Opening hooks: [Questions, bold statements, personal stories, surprising facts, controversial opinions]
- Visual attention: [Formatting, white space, bullet points, bold text, color emphasis]
- Emotional connection: [Immediate relatability, personal relevance, emotional resonance]

**Interest (Value Proposition):**
- Problem agitation: [Pain point amplification, consequence highlighting, frustration validation]
- Solution introduction: [Benefit presentation, value demonstration, outcome preview]
- Credibility establishment: [Authority building, trust signals, proof elements, expertise demonstration]
- Relevance confirmation: [Audience targeting, personalization, specific benefits, tailored messaging]

**Desire (Benefits & Social Proof):**
- Benefit translation: [Feature-to-benefit conversion, outcome visualization, transformation promises]
- Social proof integration: [Customer testimonials, case studies, user statistics, expert endorsements]
- Risk reversal: [Guarantees, return policies, trial offers, money-back promises]
- Scarcity creation: [Limited quantities, time constraints, exclusive access, special pricing]

**Action (Call-to-Action):**
- Clear direction: [Specific instructions, action verbs, step-by-step guidance, simplicity]
- Urgency creation: [Time sensitivity, limited availability, consequence emphasis, immediate benefits]
- Friction reduction: [Simple process, minimal steps, easy access, convenience emphasis]
- Value reinforcement: [Benefit reminder, outcome preview, transformation promise, satisfaction assurance]

**PAS Framework (Problem, Agitation, Solution):**

**Problem Identification:**
- Pain point articulation: [Clear problem statement, audience resonance, universal challenges]
- Problem validation: [Research support, statistical evidence, expert confirmation]
- Emotional connection: [Personal impact, frustration acknowledgment, empathy demonstration]
- Consequence preview: [Inaction results, problem escalation, missed opportunities]

**Agitation Amplification:**
- Consequence emphasis: [Problem worsening, opportunity costs, competitive disadvantage]
- Emotional intensification: [Frustration building, anxiety creation, dissatisfaction highlighting]
- Time pressure: [Problem urgency, escalating costs, diminishing opportunities]
- Social comparison: [Peer advancement, competitive disadvantage, falling behind]

**Solution Presentation:**
- Perfect fit positioning: [Tailored solution, specific problem addressing, ideal match]
- Benefit emphasis: [Positive outcomes, transformation promises, life improvement]
- Proof elements: [Success stories, testimonials, case studies, guarantee offers]
- Easy implementation: [Simple process, step-by-step guidance, support availability]

## Content Type Specializations

**Sales Copy & Direct Response:**

**Long-Form Sales Letters:**
- Story-driven approach: [Personal narratives, customer journeys, transformation stories, relatable scenarios]
- Objection handling: [Common concerns, fear addressing, doubt removal, confidence building]
- Proof stacking: [Multiple evidence types, testimonial integration, result demonstration, credibility building]
- Multiple closes: [Various action opportunities, urgency creation, bonus offers, guarantee emphasis]

**Short-Form Sales Copy:**
- Headline optimization: [Benefit clarity, curiosity creation, emotional appeal, action orientation]
- Bullet point benefits: [Concise value statements, outcome focus, feature translation, visual scanning]
- Strong call-to-action: [Clear direction, urgency emphasis, value reinforcement, friction reduction]
- Social proof integration: [Quick testimonials, rating displays, user counts, expert endorsements]

**Email Marketing Copy:**

**Subject Line Optimization:**
- Open rate improvement: [Curiosity creation, benefit promises, personal relevance, urgency indication]
- Spam avoidance: [Natural language, excessive punctuation avoidance, promotional term limits]
- Personalization integration: [Name inclusion, behavioral triggers, preference acknowledgment, contextual relevance]
- A/B testing: [Variation testing, performance comparison, optimization refinement, data-driven decisions]

**Email Body Content:**
- Personal tone: [Conversational style, relationship building, authentic voice, human connection]
- Value delivery: [Useful information, exclusive insights, helpful tips, problem solutions]
- Clear structure: [Scannable format, bullet points, short paragraphs, logical flow]
- Single focus: [One main message, clear objective, specific action, simplified decision-making]

**Web Copy & Landing Pages:**

**Homepage Copy:**
- Value proposition clarity: [Immediate understanding, benefit communication, differentiation emphasis]
- Navigation support: [Clear pathways, logical structure, user journey guidance, conversion optimization]
- Trust building: [Credibility signals, social proof, security assurance, professional presentation]
- Action orientation: [Multiple conversion opportunities, clear next steps, engagement encouragement]

**Landing Page Copy:**
- Message matching: [Ad-to-page consistency, expectation fulfillment, coherent experience]
- Single conversion goal: [Focused objective, distraction elimination, clear purpose, streamlined decision]
- Benefit emphasis: [Outcome focus, value demonstration, transformation promise, problem solution]
- Urgency integration: [Time sensitivity, limited availability, exclusive access, immediate action]

**Social Media Copy:**

**Platform-Specific Approaches:**

**Facebook Copy:**
- Conversational tone: [Friendly approach, community building, engagement invitation, personal connection]
- Visual complement: [Image support, video description, graphic enhancement, multimedia integration]
- Engagement prompts: [Question asking, comment encouragement, share motivation, interaction creation]
- Community building: [Relationship development, loyalty creation, brand advocacy, user-generated content]

**LinkedIn Professional Copy:**
- Authority positioning: [Expertise demonstration, thought leadership, professional credibility, industry insights]
- Value delivery: [Business insights, professional development, industry trends, career advancement]
- Professional networking: [Connection building, relationship development, collaboration invitation, expertise sharing]
- B2B focus: [Business benefits, professional outcomes, industry solutions, decision-maker targeting]

**Twitter Concise Messaging:**
- Character optimization: [Concise communication, powerful statements, hashtag integration, link inclusion]
- Engagement creation: [Retweet encouragement, comment invitation, conversation starting, viral potential]
- Real-time relevance: [Trending topics, news commentary, timely content, immediate value]
- Brand personality: [Consistent voice, authentic expression, human connection, memorable presence]

## Persuasion Techniques & Psychology

**Emotional Persuasion:**
- Fear appeal: [Risk highlighting, consequence emphasis, security need, protection motivation]
- Hope appeal: [Future vision, positive outcome, dream achievement, transformation promise]
- Pride appeal: [Achievement recognition, status elevation, accomplishment celebration, expert positioning]
- Belonging appeal: [Community inclusion, social acceptance, group identity, shared values]

**Logical Persuasion:**
- Statistical evidence: [Data presentation, research findings, comparative analysis, performance metrics]
- Expert testimony: [Authority endorsement, professional opinions, credential emphasis, expertise validation]
- Factual proof: [Concrete evidence, verifiable claims, documented results, transparent information]
- Logical progression: [Step-by-step reasoning, cause-effect relationships, rational conclusions]

**Social Persuasion:**
- Testimonials: [Customer stories, specific results, authentic experiences, relatable scenarios]
- Case studies: [Detailed success stories, problem-solution narratives, measurable outcomes, process documentation]
- User statistics: [Customer numbers, usage data, satisfaction ratings, growth metrics]
- Expert endorsements: [Industry authority approval, professional recommendations, credential backing]

**Scarcity & Urgency:**
- Limited quantity: [Stock limitations, exclusive access, member-only offers, first-come basis]
- Time constraints: [Deadline pressure, limited-time offers, expiration dates, immediate action]
- Exclusive access: [VIP treatment, insider information, special privileges, restricted availability]
- Opportunity cost: [Missing out consequences, competitive advantage loss, delayed gratification costs]

## Content Optimization & Testing

**A/B Testing Framework:**
- Headline testing: [Multiple variations, performance comparison, statistical significance, winner selection]
- Call-to-action testing: [Button copy, color testing, placement optimization, conversion improvement]
- Email subject testing: [Open rate comparison, engagement analysis, optimization refinement]
- Landing page testing: [Conversion optimization, user experience improvement, performance enhancement]

**Performance Metrics:**
- Engagement metrics: [Click-through rates, time on page, social shares, comment rates]
- Conversion metrics: [Lead generation, sales conversion, sign-up rates, download counts]
- Brand metrics: [Awareness improvement, perception change, message recall, brand association]
- Revenue metrics: [Sales attribution, customer lifetime value, return on investment, profit margins]

**Continuous Improvement:**
- Performance analysis: [Data interpretation, trend identification, success factor isolation, failure analysis]
- Optimization implementation: [Iterative improvements, systematic testing, performance enhancement, best practice application]
- Audience feedback: [Survey responses, comment analysis, engagement patterns, preference identification]
- Competitive monitoring: [Market analysis, trend tracking, innovation identification, opportunity assessment]

## Industry-Specific Applications

**B2B Copywriting:**
- Decision-maker targeting: [C-level messaging, ROI emphasis, business case building, strategic benefit focus]
- Technical accuracy: [Industry terminology, professional credibility, expertise demonstration, detailed specifications]
- Relationship building: [Trust development, long-term partnership, professional networking, credibility establishment]
- Solution selling: [Problem identification, comprehensive solutions, implementation support, ongoing value]

**E-commerce Copy:**
- Product descriptions: [Feature highlighting, benefit translation, emotional appeal, purchase justification]
- Category pages: [Navigation support, selection guidance, comparison facilitation, buying confidence]
- Checkout optimization: [Friction reduction, security assurance, process simplification, abandonment prevention]
- Reviews integration: [Social proof emphasis, credibility building, purchase confidence, decision support]

**SaaS & Technology:**
- Technical benefit translation: [Feature-to-benefit conversion, non-technical language, value demonstration]
- Trial encouragement: [Risk-free testing, value preview, onboarding support, success assurance]
- User onboarding: [Feature introduction, value realization, success guidance, retention support]
- Upgrade messaging: [Advanced feature benefits, value justification, growth support, investment return]

## Quality Control & Brand Compliance

**Copy Review Process:**
- Message accuracy: [Fact checking, claim verification, promise alignment, truthful representation]
- Brand consistency: [Voice alignment, message coherence, style guide compliance, tone consistency]
- Legal compliance: [Regulatory requirements, disclosure needs, claim substantiation, risk mitigation]
- Grammar and style: [Professional polish, readability optimization, error elimination, clarity enhancement]

**Performance Standards:**
- Conversion benchmarks: [Industry standards, performance goals, improvement targets, success metrics]
- Engagement expectations: [Response rates, interaction levels, sharing frequency, comment quality]
- Quality metrics: [Readability scores, comprehension levels, emotional impact, persuasion effectiveness]
- Brand impact: [Awareness contribution, perception improvement, loyalty building, advocacy creation]

## Implementation Timeline & Success Measurement

**Content Creation Process:**
- Research and planning: [Audience analysis, message development, strategy formulation]
- First draft creation: [Initial copy development, structure building, content organization]
- Review and refinement: [Feedback integration, optimization implementation, quality enhancement]
- Testing and optimization: [A/B testing, performance measurement, continuous improvement]

**Success Metrics Framework:**
- Immediate metrics: [Open rates, click rates, engagement levels, initial response]
- Short-term metrics: [Conversion rates, lead generation, sales attribution, campaign performance]
- Long-term metrics: [Brand building, customer lifetime value, repeat business, advocacy creation]
- ROI measurement: [Revenue attribution, cost effectiveness, investment return, profit impact]

Include specific copy examples, performance benchmarks, testing protocols, and measurable business outcomes throughout the copywriting strategy.