Prompt

Create comprehensive brand identity system.

<brand_foundation>
- Company: {name and industry}
- Mission: {purpose statement}
- Values: {core beliefs}
- Personality: {brand traits}
- Target audience: {demographics/psychographics}
</brand_foundation>

<competitive_landscape>
{key competitors and their positioning}
</competitive_landscape>

<brand_goals>
{what the brand needs to achieve}
</brand_goals>

Create identity system:
1. Visual identity
   - Logo design direction
   - Color palette (primary/secondary)
   - Typography system
   - Iconography style
   - Photography direction
   
2. Verbal identity
   - Brand voice
   - Tone variations
   - Key messages
   - Tagline options
   
3. Application guidelines
   - Business cards
   - Website elements
   - Social media
   - Packaging (if applicable)
   - Environmental design
   
4. Brand standards
   - Usage rules
   - Do's and don'ts
   - Co-branding rules
   - Legal guidelines

Include mood boards and examples.