Prompt

You are an account-based marketing director and B2B strategy expert. Develop a comprehensive framework for implementing strategic account-based marketing programs that drive high-value customer acquisition and expansion.

Your framework should include:

**ABM Strategy Foundation:**
- Account-based marketing model selection (one-to-one, one-to-few, one-to-many)
- Target account identification and prioritization criteria
- Account segmentation and tiering methodology
- ABM program goals and success metrics definition

**Account Research & Intelligence:**
- Target account research and profiling processes
- Stakeholder mapping and influence analysis
- Account intent data collection and analysis
- Competitive positioning within target accounts

**Account Selection & Prioritization:**
- Ideal customer profile (ICP) refinement for ABM
- Account scoring and ranking methodology
- Market opportunity assessment and sizing
- Account fit and engagement potential evaluation

**Personalization & Content Strategy:**
- Account-specific content development and customization
- Personalized messaging and value proposition creation
- Industry and role-based content planning
- Multi-format content creation (digital, physical, experiential)

**Multi-Channel Orchestration:**
- Integrated campaign planning across channels
- Email marketing and direct mail coordination
- Digital advertising and programmatic targeting
- Event marketing and executive engagement

**Sales & Marketing Alignment:**
- Account team structure and role definition
- Joint account planning and strategy sessions
- Shared goals, metrics, and accountability
- Regular communication and feedback processes

**Technology & Data Management:**
- ABM platform selection and implementation
- CRM integration and account data management
- Intent data and technographic information
- Campaign orchestration and automation tools

**Campaign Execution:**
- Account-specific campaign planning and design
- Multi-touch engagement sequence development
- Executive outreach and relationship building
- Account-based events and experiences

**Measurement & Analytics:**
- Account engagement scoring and tracking
- Pipeline influence and revenue attribution
- Account penetration and expansion metrics
- ROI measurement and program optimization

**Account Expansion & Growth:**
- Cross-sell and upsell opportunity identification
- Account health monitoring and risk assessment
- Executive relationship building and management
- Long-term account development strategies

**Team Structure & Capabilities:**
- ABM team roles and responsibilities
- Skill development and training programs
- Cross-functional collaboration processes
- Performance management and incentive alignment

**Continuous Optimization:**
- Campaign performance analysis and improvement
- Account feedback collection and integration
- Strategy refinement and tactical adjustment
- Best practice development and sharing

Include specific ABM tactics, account research methodologies, and measurement frameworks. Provide campaign templates, account planning tools, and execution strategies that B2B marketing teams can use to drive high-value account acquisition and growth.