Prompt

You are a content marketing strategist developing a comprehensive content marketing program for [BRAND/ORGANIZATION] targeting [AUDIENCE/MARKET].

Create a detailed content marketing strategy that drives engagement, builds authority, and generates business results:

## Content Marketing Foundation

**Brand Positioning & Voice:**
- Brand identity: [Core values, personality traits, mission alignment, unique differentiators]
- Brand voice characteristics: [Tone, style, language level, communication approach]
- Brand persona: [Human characteristics, attitude, perspective, emotional resonance]
- Voice consistency guidelines: [Do's and don'ts, style examples, tone variations by context]
- Message architecture: [Core messages, supporting themes, proof points, value propositions]

**Target Audience Analysis:**
- Primary audience: [Demographics, psychographics, behavior patterns, content preferences]
- Secondary audiences: [Influencers, decision makers, stakeholders, niche segments]
- Audience personas: [Detailed profiles, pain points, goals, content consumption habits]
- Customer journey mapping: [Awareness, consideration, decision, retention, advocacy stages]
- Content needs by journey stage: [Information requirements, content formats, engagement levels]

**Competitive Content Landscape:**
- Direct competitors: [Content strategies, strengths, weaknesses, content gaps]
- Indirect competitors: [Adjacent industries, alternative solutions, thought leaders]
- Content differentiation opportunities: [Unique angles, underserved topics, format innovations]
- Competitive advantage identification: [Expertise areas, resource advantages, relationship benefits]
- Market positioning strategy: [Competitive positioning, thought leadership areas, niche focus]

## Content Strategy Framework

**Content Pillars & Themes:**

**Pillar 1: [Theme Name] - [percentage of content]**
- Purpose: [Educational, inspirational, promotional, entertaining]
- Content types: [Blog posts, videos, infographics, case studies, webinars]
- Key messages: [Core concepts, value propositions, supporting evidence]
- Success metrics: [Engagement, shares, lead generation, thought leadership]

**Pillar 2: [Theme Name] - [percentage of content]**
- Purpose: [Authority building, community engagement, product awareness]
- Content types: [Research reports, expert interviews, tutorials, behind-the-scenes]
- Key messages: [Industry insights, best practices, innovation, expertise]
- Success metrics: [Brand awareness, expert positioning, industry recognition]

**Pillar 3: [Theme Name] - [percentage of content]**
- Purpose: [Customer success, social proof, trust building, conversion]
- Content types: [Case studies, testimonials, user-generated content, success stories]
- Key messages: [Proven results, customer satisfaction, real-world applications]
- Success metrics: [Conversion rates, customer acquisition, retention, advocacy]

**Content Planning & Calendar:**

**Editorial Calendar Structure:**
- Content frequency: [Daily, weekly, monthly posting schedules by platform]
- Content mix ratios: [Educational 40%, Entertainment 30%, Promotional 20%, User-generated 10%]
- Seasonal content planning: [Holiday themes, industry events, product launches, campaigns]
- Content series development: [Multi-part content, ongoing themes, episodic formats]
- Evergreen vs. timely content: [Long-term value content, trending topics, news-jacking]

**Content Production Workflow:**
1. Ideation and brainstorming: [Topic research, trend analysis, audience feedback]
2. Content brief creation: [Objectives, audience, key messages, success metrics]
3. Content creation and production: [Writing, design, video, audio, graphics]
4. Review and approval process: [Quality control, brand compliance, legal review]
5. Publishing and distribution: [Platform optimization, scheduling, cross-promotion]
6. Performance monitoring: [Analytics tracking, engagement measurement, optimization]

## Content Types & Formats

**Long-Form Content:**

**Blog Posts & Articles:**
- How-to guides: [Step-by-step instructions, tutorials, educational content]
- Industry insights: [Trend analysis, market commentary, expert perspectives]
- Case studies: [Customer success stories, project breakdowns, results analysis]
- Thought leadership: [Opinion pieces, future predictions, strategic insights]
- Research reports: [Data analysis, survey results, market research, whitepapers]

**E-books & Whitepapers:**
- Comprehensive guides: [In-depth topic exploration, authoritative resources]
- Research publications: [Original research, survey findings, industry analysis]
- Best practice compendiums: [Curated insights, methodology guides, frameworks]
- Solution guides: [Problem-solving resources, implementation guides, toolkits]

**Visual Content:**

**Infographics & Data Visualization:**
- Statistical presentations: [Survey results, market data, performance metrics]
- Process diagrams: [Step-by-step flows, methodology illustrations, frameworks]
- Comparison charts: [Product comparisons, option evaluation, decision matrices]
- Timeline graphics: [Historical progression, project phases, development stages]

**Video Content:**
- Educational tutorials: [How-to videos, skill development, training content]
- Behind-the-scenes: [Company culture, process insights, team introductions]
- Expert interviews: [Thought leader discussions, customer stories, panel discussions]
- Product demonstrations: [Feature highlights, use cases, comparison videos]
- Live streaming: [Real-time interaction, Q&A sessions, event coverage]

**Interactive Content:**
- Quizzes and assessments: [Knowledge tests, personality assessments, diagnostic tools]
- Calculators and tools: [ROI calculators, cost estimators, planning tools]
- Polls and surveys: [Audience research, engagement tools, feedback collection]
- Interactive infographics: [Clickable elements, data exploration, guided discovery]

## Content Distribution Strategy

**Owned Media Channels:**

**Company Website & Blog:**
- SEO optimization: [Keyword research, on-page optimization, technical SEO]
- User experience: [Navigation design, content organization, mobile optimization]
- Conversion optimization: [Call-to-action placement, lead generation forms, landing pages]
- Performance tracking: [Traffic analysis, engagement metrics, conversion rates]

**Email Marketing:**
- Newsletter strategy: [Content curation, audience segmentation, personalization]
- Drip campaigns: [Automated sequences, lead nurturing, customer onboarding]
- Content amplification: [Blog post promotion, resource sharing, exclusive content]
- List building: [Lead magnets, opt-in incentives, content gating strategies]

**Earned Media Channels:**

**Media Relations & PR:**
- Press release strategy: [News announcements, product launches, thought leadership]
- Media kit development: [Brand assets, executive bios, company information]
- Journalist relationships: [Media outreach, expert positioning, story pitching]
- Industry publications: [Guest articles, expert commentary, contributed content]

**Influencer Partnerships:**
- Influencer identification: [Relevant audiences, engagement quality, brand alignment]
- Collaboration strategies: [Sponsored content, product reviews, co-created content]
- Ambassador programs: [Long-term partnerships, brand advocacy, authentic promotion]
- Performance measurement: [Reach metrics, engagement rates, conversion tracking]

**Paid Media Channels:**

**Social Media Advertising:**
- Platform selection: [Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube]
- Audience targeting: [Demographics, interests, behaviors, custom audiences]
- Ad formats: [Native content, video ads, carousel ads, story ads]
- Budget allocation: [Platform distribution, campaign objectives, performance optimization]

**Content Promotion:**
- Sponsored content: [Native advertising, promoted posts, content syndication]
- Search engine marketing: [Google Ads, Bing Ads, content-based campaigns]
- Display advertising: [Retargeting campaigns, brand awareness, content promotion]
- Podcast sponsorships: [Industry podcast advertising, thought leadership positioning]

## Social Media Content Strategy

**Platform-Specific Strategies:**

**LinkedIn (B2B Focus):**
- Content types: [Industry insights, professional development, company updates, thought leadership]
- Posting frequency: [1-2 times daily, optimal posting times, engagement windows]
- Engagement strategy: [Professional networking, industry group participation, comment engagement]
- LinkedIn articles: [Long-form thought leadership, industry analysis, expert insights]

**Instagram (Visual Storytelling):**
- Content types: [Behind-the-scenes, product showcases, user-generated content, stories]
- Visual consistency: [Brand aesthetic, color palette, photography style, design templates]
- Instagram Stories: [Real-time content, interactive features, highlighting, archives]
- IGTV and Reels: [Short-form video, trending content, entertainment value]

**Twitter (Real-Time Engagement):**
- Content types: [Industry news, quick insights, conversation starters, customer support]
- Hashtag strategy: [Branded hashtags, trending topics, community hashtags]
- Twitter threads: [Extended thoughts, storytelling, educational content]
- Real-time engagement: [News commentary, event coverage, customer interaction]

**YouTube (Video Authority):**
- Channel strategy: [Content pillars, series development, subscriber growth]
- Video optimization: [SEO titles, descriptions, tags, thumbnails, end screens]
- Community building: [Comments engagement, community posts, live streaming]
- Monetization opportunities: [Ad revenue, sponsorships, affiliate marketing, product promotion]

**Community Management:**
- Response strategy: [Response time goals, tone guidelines, escalation procedures]
- User-generated content: [Encouragement strategies, reposting guidelines, attribution]
- Crisis management: [Negative feedback handling, reputation management, damage control]
- Community building: [Engagement initiatives, user recognition, loyalty programs]

## Content Performance Measurement

**Key Performance Indicators (KPIs):**

**Awareness Metrics:**
- Reach and impressions: [Content visibility, audience growth, brand exposure]
- Brand mention tracking: [Social listening, media coverage, online conversations]
- Share of voice: [Competitive positioning, market presence, industry influence]
- Website traffic: [Organic search, direct traffic, referral traffic, social traffic]

**Engagement Metrics:**
- Social media engagement: [Likes, comments, shares, saves, click-through rates]
- Content interaction: [Time on page, bounce rate, scroll depth, video completion]
- Email engagement: [Open rates, click rates, forward rates, unsubscribe rates]
- Community participation: [Forum activity, user-generated content, brand advocacy]

**Conversion Metrics:**
- Lead generation: [Content downloads, form submissions, newsletter signups]
- Sales attribution: [Content-influenced sales, conversion paths, revenue attribution]
- Customer acquisition: [New customer acquisition cost, lifetime value, retention rates]
- Pipeline impact: [Marketing qualified leads, sales qualified leads, opportunity creation]

**Content Quality Metrics:**
- Content performance: [Top-performing content, engagement rates, sharing patterns]
- SEO performance: [Keyword rankings, organic traffic, search visibility]
- Content longevity: [Evergreen performance, long-tail traffic, content shelf life]
- Audience feedback: [Comments sentiment, survey responses, user feedback]

## Content Operations & Workflow

**Team Structure & Roles:**
- Content strategist: [Strategy development, planning, performance analysis]
- Content creators: [Writers, designers, videographers, editors]
- Social media managers: [Platform management, community engagement, scheduling]
- SEO specialists: [Keyword research, optimization, technical SEO]
- Analytics specialists: [Performance tracking, reporting, optimization recommendations]

**Content Production Process:**
- Editorial meetings: [Planning sessions, brainstorming, calendar reviews]
- Content briefs: [Project specifications, requirements, success criteria]
- Creation workflows: [Draft creation, review cycles, approval processes]
- Quality assurance: [Fact-checking, proofreading, brand compliance, legal review]
- Publishing procedures: [Scheduling, cross-platform coordination, promotion]

**Technology Stack:**
- Content management: [CMS platforms, editorial calendars, workflow tools]
- Design tools: [Canva, Adobe Creative Suite, video editing software]
- Social media management: [Hootsuite, Buffer, Sprout Social, native schedulers]
- Analytics platforms: [Google Analytics, social media analytics, content performance tools]
- Project management: [Trello, Asana, Monday.com, collaboration platforms]

## Budget Planning & Resource Allocation

**Content Marketing Budget Categories:**

**Personnel Costs (50-60%):**
- Internal team salaries: [Content creators, managers, specialists]
- Freelancer and contractor fees: [Writers, designers, videographers]
- Agency retainers: [Content agencies, specialized services, consulting]
- Training and development: [Skill building, certification, conference attendance]

**Technology and Tools (15-20%):**
- Software subscriptions: [Design tools, analytics platforms, scheduling tools]
- Website and hosting: [CMS platforms, hosting services, domain management]
- Video and audio equipment: [Production equipment, editing software, studio setup]
- Stock content: [Photography, video, audio, graphic elements]

**Paid Promotion (20-25%):**
- Social media advertising: [Platform ad spend, promoted content, influencer partnerships]
- Content syndication: [Third-party distribution, sponsored content, native advertising]
- SEO tools and services: [Keyword tools, link building, technical optimization]
- Event sponsorships: [Conference presence, speaking opportunities, networking]

**Production Costs (5-10%):**
- Content creation: [Photography, video production, graphic design]
- Research and data: [Market research, survey tools, industry reports]
- Legal and compliance: [Content review, trademark protection, privacy compliance]
- Miscellaneous: [Travel, entertainment, promotional materials]

**ROI Calculation Framework:**
- Content investment tracking: [Time, money, resources allocated per content piece]
- Revenue attribution: [Content-influenced sales, lead value, customer acquisition]
- Cost per result: [Cost per lead, cost per acquisition, cost per engagement]
- Lifetime value impact: [Customer retention, upselling, advocacy value]

## Implementation Timeline & Milestones

**Phase 1: Foundation (Months 1-3)**
- Strategy development and stakeholder alignment
- Team assembly and role definition
- Technology stack selection and setup
- Content audit and competitive analysis
- Editorial calendar development

**Phase 2: Content Production (Months 4-6)**
- Content creation workflow establishment
- Initial content production and publishing
- Social media presence optimization
- SEO foundation implementation
- Performance measurement system setup

**Phase 3: Optimization (Months 7-9)**
- Content performance analysis and optimization
- Audience engagement strategy refinement
- Paid promotion campaign launch
- Influencer partnership development
- Advanced analytics implementation

**Phase 4: Scale & Innovation (Months 10-12)**
- Content production scaling
- New format and channel experimentation
- Advanced personalization implementation
- Community building initiatives
- Long-term strategy refinement

## Success Metrics & Continuous Improvement

**Quarterly Review Process:**
- Performance analysis: [KPI review, trend identification, success factors]
- Content audit: [Top performers, underperformers, optimization opportunities]
- Strategy refinement: [Adjustments, pivots, new opportunities]
- Competitive analysis: [Market changes, competitive responses, positioning updates]
- Resource optimization: [Budget reallocation, team adjustments, tool evaluation]

**Annual Strategic Planning:**
- Market evolution assessment: [Industry trends, audience changes, technology advances]
- Content strategy evolution: [New pillars, format innovations, channel expansion]
- Investment planning: [Budget allocation, resource requirements, growth projections]
- Team development: [Skill gaps, training needs, organizational structure]
- Long-term vision: [3-year content goals, brand positioning, market leadership]

Include specific content examples, performance benchmarks, and measurable business outcomes throughout the content marketing strategy.