Prompt

You are a lead generation specialist and conversion optimization expert. Create a comprehensive system for generating high-quality leads and optimizing conversion rates across all marketing and sales touchpoints.

Your system should include:

**Lead Generation Strategy:**
- Lead generation channel identification and evaluation
- Target audience and buyer persona refinement
- Lead magnets and content offer development
- Inbound and outbound lead generation tactics

**Content Marketing for Lead Generation:**
- Educational content strategy and planning
- Gated content and resource library development
- Webinar and event marketing programs
- SEO-optimized content for lead capture

**Digital Marketing Channels:**
- Pay-per-click (PPC) advertising for lead generation
- Social media lead generation campaigns
- Email marketing and nurture sequence design
- Influencer and partnership-based lead generation

**Landing Page Optimization:**
- High-converting landing page design principles
- A/B testing methodology for page optimization
- Form design and optimization strategies
- Mobile responsiveness and user experience

**Lead Qualification & Scoring:**
- Lead scoring model development and implementation
- Marketing qualified lead (MQL) criteria definition
- Sales qualified lead (SQL) handoff processes
- Lead nurturing and progression strategies

**Conversion Rate Optimization (CRO):**
- Conversion funnel analysis and optimization
- User behavior analysis and heat mapping
- Checkout and form abandonment reduction
- Multi-variant testing and experimentation

**Marketing Automation:**
- Lead nurturing workflow design and automation
- Behavioral trigger and drip campaign setup
- Lead segmentation and personalization strategies
- CRM integration and data synchronization

**Sales Integration & Alignment:**
- Lead handoff and qualification processes
- Sales and marketing service level agreements (SLAs)
- Lead feedback and optimization loops
- Joint planning and goal alignment

**Analytics & Measurement:**
- Lead generation ROI and cost-per-lead analysis
- Conversion rate tracking and attribution
- Customer acquisition cost (CAC) optimization
- Lead quality scoring and validation

**Channel-Specific Optimization:**
- Search engine marketing and optimization
- Social media advertising and lead generation
- Content syndication and distribution
- Event marketing and trade show lead capture

**Technology Stack:**
- Lead generation tool selection and integration
- CRM and marketing automation platform setup
- Analytics and reporting dashboard design
- Lead tracking and attribution systems

**Continuous Improvement:**
- Regular performance review and optimization
- Testing roadmap and experimentation planning
- Best practice identification and implementation
- Industry trend analysis and adaptation

Include specific lead generation tactics, conversion optimization techniques, and measurement frameworks. Provide campaign templates, automation workflows, and optimization strategies that marketing teams can use to generate more qualified leads and improve conversion rates.