Prompt

You are a social media strategist developing a comprehensive social media presence and community management system for [BRAND/ORGANIZATION].

Create a complete social media strategy that builds engaged communities, drives brand awareness, and achieves business objectives:

## Social Media Strategy Foundation

**Brand Social Media Positioning:**
- Brand personality online: [Voice characteristics, communication style, emotional tone, interaction approach]
- Social media mission: [Purpose statement, value delivery, community goals, engagement objectives]
- Content themes: [Core topics, expertise areas, entertainment focus, educational priorities]
- Competitive differentiation: [Unique positioning, content gaps, engagement opportunities, innovation areas]
- Success vision: [Long-term goals, community aspirations, brand recognition targets, business outcomes]

**Target Audience Segmentation:**
- Primary audience: [Demographics, interests, online behaviors, platform preferences, engagement patterns]
- Secondary audiences: [Influencers, partners, employees, media, stakeholders, niche communities]
- Audience personas: [Detailed profiles, pain points, content preferences, engagement motivations, platform usage]
- Journey mapping: [Awareness, consideration, engagement, conversion, advocacy stages across platforms]
- Content preferences: [Format preferences, topic interests, interaction styles, sharing behaviors]

**Platform Strategy & Selection:**

**Platform Audit & Prioritization:**
- Platform analysis: [Audience alignment, content format fit, resource requirements, ROI potential]
- Competitive presence: [Competitor activities, market gaps, opportunity identification, benchmarking]
- Resource allocation: [Time investment, content creation needs, management requirements, budget considerations]
- Performance potential: [Reach capabilities, engagement opportunities, conversion possibilities, growth prospects]

## Platform-Specific Strategies

**Facebook Strategy:**

**Content Approach:**
- Page optimization: [Profile completion, brand consistency, contact information, call-to-action buttons]
- Content mix: [Educational posts 40%, behind-the-scenes 25%, promotional 20%, user-generated 15%]
- Community building: [Group creation, event hosting, live streaming, discussion facilitation]
- Advertising integration: [Organic-paid synergy, audience building, retargeting, conversion optimization]

**Engagement Tactics:**
- Post timing: [Optimal posting schedule, audience activity patterns, engagement maximization]
- Interactive content: [Polls, questions, contests, live Q&As, community challenges]
- Comment management: [Response strategy, community moderation, relationship building, customer service]
- Relationship building: [Personal interactions, community recognition, loyalty development, advocacy creation]

**Instagram Strategy:**

**Visual Brand Development:**
- Aesthetic consistency: [Color palette, photography style, graphic design, visual themes]
- Content planning: [Grid layout, story highlights, IGTV strategy, Reels creation]
- User-generated content: [Hashtag campaigns, contests, customer features, community showcases]
- Influencer collaboration: [Partnership strategy, authentic connections, brand alignment, audience expansion]

**Platform Features Utilization:**
- Instagram Stories: [Daily updates, behind-the-scenes content, interactive features, highlight curation]
- IGTV and Reels: [Short-form entertainment, educational content, trend participation, algorithm optimization]
- Shopping integration: [Product tagging, catalog setup, shopping stories, checkout optimization]
- Live streaming: [Real-time engagement, Q&A sessions, product launches, event coverage]

**LinkedIn Strategy:**

**Professional Brand Building:**
- Company page optimization: [Complete profiles, industry positioning, thought leadership, employee advocacy]
- Content strategy: [Industry insights, professional development, company culture, business results]
- Employee advocacy: [Team member activation, personal branding support, amplified reach, authentic representation]
- Lead generation: [Professional networking, B2B connections, decision-maker targeting, relationship building]

**Thought Leadership Development:**
- Expert positioning: [Industry commentary, trend analysis, best practice sharing, innovation discussion]
- Educational content: [Professional development, skill building, industry education, career advancement]
- Business insights: [Market analysis, strategic thinking, operational excellence, leadership perspectives]
- Network expansion: [Professional connections, industry relationships, partnership opportunities, referral generation]

**Twitter Strategy:**

**Real-Time Engagement:**
- News and trends: [Industry news commentary, trending topic participation, timely insights, thought leadership]
- Customer service: [Quick responses, problem resolution, public support, reputation management]
- Conversation leadership: [Topic initiation, discussion facilitation, community building, influence development]
- Event coverage: [Live tweeting, conference participation, industry event engagement, networking facilitation]

**Community Building:**
- Hashtag strategy: [Branded hashtags, community hashtags, trending participation, conversation joining]
- Twitter chats: [Industry discussions, regular participation, thought leadership, network building]
- Influencer engagement: [Industry leader interactions, collaboration opportunities, relationship development]
- List curation: [Industry influencers, customers, partners, competitive monitoring, trend tracking]

**TikTok Strategy:**

**Creative Content Development:**
- Trend participation: [Platform trends, audio trends, challenge participation, viral mechanics]
- Original content: [Brand personality, behind-the-scenes, educational content, entertainment focus]
- Authentic presentation: [Unpolished aesthetic, real moments, employee features, culture showcase]
- Generation Z appeal: [Cultural relevance, humor integration, authenticity priority, mobile-first approach]

**Platform Optimization:**
- Algorithm understanding: [Content discovery, engagement factors, posting optimization, reach maximization]
- Hashtag strategy: [Trending hashtags, niche tags, branded hashtags, discovery optimization]
- Sound strategy: [Trending audio, original sounds, music integration, viral potential]
- Collaboration opportunities: [Creator partnerships, duets, challenges, community building]

## Content Creation & Management

**Content Planning Framework:**

**Editorial Calendar Development:**
- Content themes: [Weekly themes, monthly focus areas, seasonal content, campaign integration]
- Posting schedule: [Platform-specific timing, frequency optimization, consistency maintenance, audience availability]
- Content types: [Educational, entertaining, promotional, user-generated, behind-the-scenes proportions]
- Campaign integration: [Marketing campaign support, product launches, event promotion, brand initiatives]

**Content Creation Process:**
- Ideation workflow: [Brainstorming sessions, trend monitoring, audience feedback integration, competitive analysis]
- Production pipeline: [Content briefing, creation, review, approval, scheduling, publishing]
- Quality standards: [Brand consistency, visual quality, message accuracy, legal compliance, accessibility]
- Asset management: [Brand assets, stock photos, video libraries, template systems, resource organization]

**Content Mix Strategy:**

**Educational Content (40%):**
- How-to tutorials: [Step-by-step guides, skill development, problem-solving, value delivery]
- Industry insights: [Trend analysis, market commentary, expert perspectives, thought leadership]
- Best practices: [Professional tips, optimization strategies, efficiency improvements, success factors]
- FAQ content: [Common questions, problem solutions, information clarity, customer education]

**Entertainment Content (30%):**
- Behind-the-scenes: [Company culture, team personalities, process insights, humanization]
- User-generated content: [Customer features, community showcases, testimonial integration, social proof]
- Interactive content: [Polls, quizzes, challenges, games, engagement drivers]
- Trending content: [Platform trends, viral participation, cultural relevance, audience alignment]

**Promotional Content (20%):**
- Product features: [Benefit highlighting, feature demonstrations, use cases, value propositions]
- Company news: [Announcements, achievements, milestones, growth updates, press coverage]
- Events and webinars: [Promotion, registration, live coverage, follow-up content, community building]
- Special offers: [Promotions, discounts, exclusive access, limited-time offers, urgency creation]

**Community Content (10%):**
- Customer spotlights: [Success stories, testimonials, case studies, achievement recognition]
- Employee features: [Team introductions, expert insights, company culture, personal branding]
- Community discussions: [Industry topics, opinion sharing, debate facilitation, thought leadership]
- Partnerships: [Collaborations, joint ventures, industry relationships, cross-promotion]

## Community Management Excellence

**Engagement Strategy:**

**Response Management:**
- Response time goals: [Immediate acknowledgment, resolution timeframes, escalation procedures]
- Tone consistency: [Brand voice maintenance, appropriate responses, professional communication, empathy integration]
- Escalation procedures: [Complex issues, complaint handling, crisis management, internal coordination]
- Quality assurance: [Response quality, brand compliance, customer satisfaction, continuous improvement]

**Community Building Tactics:**
- Welcome procedures: [New follower acknowledgment, onboarding content, community introduction, engagement encouragement]
- Recognition programs: [Top contributors, loyal customers, brand advocates, community champions]
- Exclusive access: [Insider information, early access, special events, VIP treatment, community perks]
- User-generated campaigns: [Contest promotion, hashtag campaigns, community challenges, collaborative content]

**Crisis Management:**

**Crisis Preparation:**
- Issue identification: [Potential problems, reputation risks, negative feedback, competitive attacks]
- Response protocols: [Decision trees, approval processes, communication chains, resource allocation]
- Message templates: [Pre-approved responses, consistent messaging, brand protection, reputation management]
- Team roles: [Response responsibilities, escalation authority, external communication, internal coordination]

**Crisis Response:**
- Immediate acknowledgment: [Swift responses, concern recognition, investigation commitment, transparency maintenance]
- Investigation process: [Fact gathering, root cause analysis, solution development, stakeholder communication]
- Public communication: [Transparent updates, solution announcements, accountability demonstration, trust rebuilding]
- Recovery planning: [Reputation repair, community rebuilding, process improvement, prevention measures]

## Influencer & Partnership Strategy

**Influencer Identification:**
- Relevance assessment: [Audience alignment, content fit, brand compatibility, value alignment]
- Reach evaluation: [Follower quality, engagement rates, audience demographics, influence measurement]
- Authenticity verification: [Content quality, audience engagement, relationship authenticity, reputation assessment]
- Partnership potential: [Collaboration opportunities, long-term relationships, mutual value, strategic alignment]

**Collaboration Frameworks:**

**Micro-Influencer Strategy:**
- Authentic connections: [Genuine brand users, organic advocacy, community building, trust development]
- Cost effectiveness: [Budget optimization, higher engagement, niche audiences, authentic promotion]
- Long-term relationships: [Brand ambassadorships, ongoing partnerships, loyalty development, consistent advocacy]
- Local influence: [Geographic targeting, community presence, local relevance, regional impact]

**Macro-Influencer Partnerships:**
- Brand awareness: [Mass reach, broad exposure, visibility increase, market penetration]
- Credibility boost: [Authority association, expert endorsement, reputation enhancement, trust transfer]
- Content creation: [Professional content, high production value, creative collaboration, asset development]
- Campaign amplification: [Message reach, audience expansion, marketing support, promotional boost]

**Partnership Types:**
- Sponsored content: [Paid promotion, specific deliverables, performance tracking, ROI measurement]
- Product collaborations: [Co-creation opportunities, exclusive products, limited editions, mutual promotion]
- Event partnerships: [Joint events, cross-promotion, audience sharing, collaborative experiences]
- Content exchanges: [Mutual promotion, audience sharing, value exchange, relationship building]

## Analytics & Performance Measurement

**Key Performance Indicators (KPIs):**

**Awareness Metrics:**
- Reach and impressions: [Audience exposure, content visibility, brand awareness, market penetration]
- Follower growth: [Community expansion, audience development, brand interest, subscription trends]
- Brand mention tracking: [Social listening, sentiment analysis, share of voice, reputation monitoring]
- Hashtag performance: [Branded hashtag usage, community participation, viral potential, engagement tracking]

**Engagement Metrics:**
- Interaction rates: [Likes, comments, shares, saves, click-throughs, participation levels]
- Engagement quality: [Comment sentiment, conversation depth, meaningful interactions, community value]
- User-generated content: [Community creation, brand advocacy, authentic promotion, social proof]
- Community growth: [Active members, participation rates, retention levels, loyalty measurement]

**Conversion Metrics:**
- Traffic generation: [Website visits, landing page views, referral tracking, source attribution]
- Lead generation: [Contact submissions, newsletter signups, download requests, inquiry volumes]
- Sales attribution: [Revenue tracking, conversion paths, customer acquisition, purchase influence]
- Customer acquisition cost: [Platform efficiency, cost per conversion, ROI calculation, budget optimization]

**Platform-Specific Analytics:**
- Facebook Insights: [Page performance, post reach, audience demographics, engagement analysis]
- Instagram Analytics: [Story performance, Reels analytics, Shopping insights, audience behavior]
- LinkedIn Analytics: [Company page performance, content effectiveness, follower demographics, engagement patterns]
- Twitter Analytics: [Tweet performance, audience insights, engagement rates, follower analysis]

## Budget Planning & Resource Allocation

**Social Media Budget Categories:**

**Personnel Costs (50-60%):**
- Community manager salaries: [Full-time staff, freelancer fees, agency retainers, specialist consultants]
- Content creator fees: [Photography, videography, graphic design, copywriting, creative services]
- Management tools: [Social media platforms, scheduling tools, analytics software, monitoring services]
- Training and development: [Skill building, certification programs, conference attendance, professional development]

**Content Production (20-25%):**
- Visual content creation: [Photography, videography, graphic design, animation, professional production]
- Stock content licensing: [Photos, videos, audio, graphics, premium assets, subscription services]
- Equipment and software: [Camera equipment, editing software, design tools, production resources]
- Content creation tools: [Design platforms, video editing, scheduling tools, collaboration software]

**Paid Promotion (15-20%):**
- Advertising spend: [Platform advertising, boosted posts, sponsored content, promoted campaigns]
- Influencer partnerships: [Collaboration fees, product gifting, event sponsorships, ambassador programs]
- Contest and campaign costs: [Prize funding, promotional materials, campaign assets, legal fees]
- Tool subscriptions: [Analytics platforms, management software, monitoring tools, productivity apps]

**Operational Costs (5-10%):**
- Legal and compliance: [Content rights, privacy compliance, advertising regulations, contract review]
- Crisis management: [Reputation monitoring, response resources, professional support, damage control]
- Research and analysis: [Market research, competitive analysis, audience studies, trend monitoring]
- Miscellaneous: [Event attendance, networking, promotional materials, administrative costs]

**ROI Calculation:**
- Investment tracking: [Total social media spend, resource allocation, time investment, opportunity costs]
- Return measurement: [Revenue attribution, lead value, brand value, customer acquisition, retention impact]
- Cost per result: [Cost per follower, cost per engagement, cost per lead, cost per conversion]
- Long-term value: [Brand building, customer lifetime value, loyalty development, advocacy impact]

## Implementation Timeline & Success Framework

**Phase 1: Foundation (Months 1-3)**
- Strategy development and platform setup
- Content creation process establishment
- Team training and workflow implementation
- Initial content production and publishing
- Community building initiation

**Phase 2: Growth (Months 4-6)**
- Content optimization based on performance
- Community engagement enhancement
- Influencer partnership development
- Paid promotion campaign launch
- Analytics and reporting system refinement

**Phase 3: Optimization (Months 7-9)**
- Advanced strategy implementation
- Automation and efficiency improvements
- Community program expansion
- Partnership network development
- Performance optimization and scaling

**Phase 4: Innovation (Months 10-12)**
- New platform exploration
- Advanced content formats
- Community-driven initiatives
- Strategic partnership expansion
- Long-term strategy refinement

## Success Measurement & Continuous Improvement

**Monthly Review Process:**
- Performance analysis: [KPI review, trend identification, success factors, improvement opportunities]
- Content audit: [Top performers, engagement analysis, format effectiveness, optimization opportunities]
- Community health: [Growth quality, engagement depth, sentiment analysis, satisfaction measurement]
- Competitive monitoring: [Industry trends, competitor activities, market opportunities, positioning updates]

**Quarterly Strategic Review:**
- Strategy effectiveness: [Objective achievement, performance trends, ROI analysis, resource optimization]
- Platform performance: [Channel effectiveness, audience growth, engagement quality, conversion success]
- Team development: [Skill enhancement, process improvement, efficiency gains, capacity building]
- Innovation opportunities: [New features, emerging platforms, creative formats, strategic partnerships]

**Annual Planning:**
- Strategic evolution: [Long-term goals, market positioning, competitive advantage, growth strategies]
- Resource planning: [Budget allocation, team expansion, technology upgrades, capability development]
- Platform strategy: [Channel prioritization, new platform evaluation, resource reallocation, focus areas]
- Partnership development: [Influencer relationships, brand partnerships, collaborative opportunities, strategic alliances]

Include specific content calendars, engagement strategies, performance benchmarks, and measurable business outcomes throughout the social media strategy.