Prompt

# 6-Step Brand Development Chain

## Step 1: Brand Strategy Foundation
**Input:** Business objectives and market context
**Task:** Establish brand strategy and positioning
**Output:** Brand strategy document

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**Instructions for Step 1:**
For business: {business_description}

Define:
- Brand mission, vision, and values
- Target audience and personas
- Competitive positioning
- Brand promise and value proposition
- Brand personality and voice

**Pass to Step 2:** Brand strategy foundation

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## Step 2: Brand Identity Concept Development
**Input:** Brand strategy from Step 1
**Task:** Develop brand identity concepts
**Output:** Multiple brand identity directions

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**Instructions for Step 2:**
Create 3-4 identity concepts:
- Visual style and aesthetic direction
- Color palette exploration
- Typography considerations
- Logo concept sketches
- Imagery style and tone

**Pass to Step 3:** Identity concept options

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## Step 3: Logo Design & Visual Identity
**Input:** Identity concepts from Step 2
**Task:** Design final logo and visual identity system
**Output:** Complete visual identity system

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**Instructions for Step 3:**
Develop visual identity:
- Final logo design and variations
- Color system and usage guidelines
- Typography hierarchy
- Iconography and graphic elements
- Layout principles and grid systems

**Pass to Step 4:** Visual identity system

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## Step 4: Brand Voice & Messaging Framework
**Input:** Visual identity from Step 3
**Task:** Develop brand voice and messaging strategy
**Output:** Brand voice and messaging guide

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**Instructions for Step 4:**
Create messaging framework:
- Brand voice characteristics and tone
- Key messaging pillars
- Tagline and positioning statements
- Content guidelines and examples
- Communication do's and don'ts

**Pass to Step 5:** Brand voice guide

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## Step 5: Brand Application Design
**Input:** Visual identity and voice guide
**Task:** Design brand applications across touchpoints
**Output:** Brand application portfolio

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**Instructions for Step 5:**
Design applications:
- Business cards and stationery
- Website and digital applications
- Marketing materials and collateral
- Packaging design (if applicable)
- Environmental graphics

**Pass to Step 6:** Brand applications

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## Step 6: Brand Guidelines & Implementation Plan
**Input:** All brand elements from previous steps
**Task:** Create comprehensive brand guidelines
**Output:** Complete brand guidelines and launch plan

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**Instructions for Step 6:**
Create final deliverables:
- Comprehensive brand guidelines document
- Asset library and file organization
- Implementation timeline and priorities
- Brand governance and approval processes
- Launch strategy and rollout plan

**Final Output:** Complete brand identity system with guidelines and implementation plan