Prompt

You are a product marketing director and go-to-market expert. Develop a comprehensive framework for product marketing and successful product launch strategies that drive market adoption and business growth.

Your framework should include:

**Market Research & Analysis:**
- Market sizing and opportunity assessment
- Competitive landscape analysis and positioning
- Customer needs analysis and validation research
- Market trends and disruption impact evaluation

**Product Positioning & Messaging:**
- Unique value proposition development and validation
- Product positioning map and differentiation strategy
- Key messaging framework and communication hierarchy
- Benefit-focused messaging and feature translation

**Target Market & Customer Segmentation:**
- Customer persona development and validation
- Market segmentation and targeting strategy
- Customer journey mapping and touchpoint analysis
- Early adopter and influencer identification

**Competitive Intelligence & Analysis:**
- Competitive product analysis and feature comparison
- Pricing strategy and competitive positioning
- Market share analysis and competitive threats
- Win/loss analysis and competitive response planning

**Go-to-Market Strategy:**
- Launch strategy and timing optimization
- Channel strategy and partner enablement
- Sales enablement and training program development
- Marketing campaign planning and execution

**Product Launch Planning:**
- Pre-launch, launch, and post-launch phase planning
- Internal team coordination and communication
- External stakeholder engagement and media relations
- Launch event and announcement strategy

**Pricing Strategy & Packaging:**
- Pricing model development and testing
- Product packaging and bundling strategy
- Value-based pricing and competitive analysis
- Revenue model optimization and validation

**Sales Enablement & Training:**
- Sales tool and collateral development
- Product training and certification programs
- Objection handling and competitive response training
- Sales process integration and support

**Marketing Campaign Development:**
- Integrated marketing campaign planning and execution
- Content marketing and thought leadership strategy
- Digital marketing and lead generation tactics
- Public relations and media outreach campaigns

**Performance Measurement & Optimization:**
- Product adoption and usage metrics tracking
- Market penetration and share analysis
- Customer feedback collection and analysis
- Revenue and profitability performance monitoring

**Customer Success & Advocacy:**
- Customer onboarding and success planning
- User adoption and engagement optimization
- Customer advocacy and reference program development
- Case study and testimonial creation

**Lifecycle Management:**
- Product lifecycle stage analysis and planning
- Feature roadmap communication and alignment
- End-of-life and migration planning
- Continuous product improvement and iteration

Include specific product marketing tools, launch templates, and measurement frameworks. Provide go-to-market playbooks, messaging frameworks, and optimization strategies that product marketing teams can use to successfully bring products to market and drive adoption.